This data protection declaration clarifies the type, scope and purpose of the processing of personal data (hereinafter referred to as “data”) within the online offer and the websites, functions and content connected to it, as well as external online presences, e.g. the social media profile (hereinafter collectively referred to as the “online offer”). With regard to the terminology used, e.g. “Processing” or “responsible person” is referred to the definitions in Art. 4 of the General Data Protection Regulation (GDPR).

Person responsible

Karen Bauer
Bismarckstrasse 20
23701 Eutin
Germany

https://karenbauer.de/en
info@karenbauer.de

Steuernummer 27/005/60972

Types of data to be processed

  • Inventory data (e.g., names, addresses)
  • Contact details (e.g., email, phone numbers)
  • Content data (e.g., text input, photographs, videos)
  • Usage data (e.g. websites visited, interest in content, access times)
  • Meta / communication data (e.g., device information, IP addresses)

Categories of data subjects

Visitors and users of Karen Bauer’s online offer (hereinafter collectively referred to as “users”).

Criteria

  • Providing the online offer, its functions and content
  • Answering contact inquiries and communicating with users
  • Safety measures
  • Range measurement / marketing

Terminology

“Personal data” is all information that relates to an identified or identifiable natural person (hereinafter “data subject”); A natural person is considered to be identifiable, if he or she can be identified directly or indirectly, in particular by assigning an identifier such as a name, an identification number, location data, an online identifier (eg cookie) or one or more special features, expressing the physical, physiological, genetic, psychological, economic, cultural or social identity of this natural person.

“Processing” is any process carried out with or without the help of automated processes or any such series of processes in connection with personal data. The term goes far and covers practically every handling of data.

“Pseudonymization” means the processing of personal data in such a way that the personal data can no longer be assigned to a specific data subject without the use of additional information, provided that this additional information is kept separately and is subject to technical and organizational measures that ensure that the personal data cannot be assigned to an identified or identifiable natural person.

“Profiling” means any type of automated processing of personal data, which consists in the fact that this personal data is used to evaluate certain personal aspects relating to a natural person, in particular aspects relating to work performance, economic situation, health, personal Analyse or predict the preferences, interests, reliability, behaviour, location or change of location of this natural person.

The “person responsible” is the natural or legal person, public authority, agency or other body that alone or together with others decides on the purposes and means of processing personal data.

“Processor” means a natural or legal person, public authority, agency or other body that processes personal data on behalf of the person responsible.

Legal basis

In accordance with Art. 13 GDPR, you will be informed of the legal basis for data processing. Unless the legal basis is mentioned in the data protection declaration, the following applies: The legal basis for obtaining consent is Art. 6 Para. 1 lit. a and Art. 7 GDPR, the legal basis for processing to fulfil Karen Bauer’s services and implementation of contractual measures as well as answering inquiries is Art. 6 para. 1 lit. b GDPR, the legal basis for processing to fulfil legal obligations is Art. 6 Para. 1 lit. c GDPR, and the legal basis for processing to protect our legitimate interests is Art. 6 Para. 1 lit. f GDPR. In the event that vital interests of the data subject or another natural person require the processing of personal data, Art. 6 para. 1 lit. d GDPR serves as the legal basis.

Security

In accordance with Art. 32 GDPR, taking into account the state of the art, the implementation costs and the type, scope, circumstances and purposes of the processing as well as the different probability and severity of the risk for the rights and freedoms of natural persons, suitable technical and organizational measures to ensure a level of protection appropriate to the risk.

The measures include, in particular, ensuring the confidentiality, integrity and availability of data by controlling the physical access to the data, as well as the access, input, transfer, securing availability and their separation. In addition, procedures are being set up that guarantee the exercise of data subject rights, deletion of data and reaction to data threats. Furthermore, the protection of personal data is already taken into account during the development or selection of hardware, software and processes, in accordance with the principle of data protection through technology design and through data protection-friendly default settings (Art. 25 GDPR).

Contract work & collaboration

If data is disclosed to other people and companies (processors or third parties) as part of the processing, it is transmitted to them or they are otherwise granted access to the data, this is only based on legal permission (e.g. if the data is transmitted to third parties) as required by payment service providers in accordance with Article 6 (1) (b) GDPR for the fulfillment of the contract), you have consented, a legal obligation provides for this or on the basis of legitimate interests (e.g. when using agents, web hosts, etc.) .

If third parties are commissioned with the processing of data on the basis of a so-called “order processing contract”, this is done on the basis of Art. 28 GDPR.

Transfer to third countries

If data is processed in a third country (i.e. outside the European Union (EU) or the European Economic Area (EEA)) or if this takes place within the scope of the use of third-party services or disclosure or transmission of data to third parties, this will only take place if it is carried out to fulfill the (pre) contractual obligations, based on your consent, on the basis of a legal obligation or on the basis of legitimate interests. Subject to legal or contractual permissions, data in a third country will only be processed if the special requirements of Art. 44 ff. GDPR are met. I.e. the processing takes place e.g. on the basis of special guarantees, such as the officially recognized determination of a data protection level corresponding to the EU (e.g. for the USA through the “Privacy Shield”) or compliance with officially recognized special contractual obligations (so-called “standard contractual clauses”).

Rights of data subjects

You have the right to request confirmation of whether the data in question is being processed, information about this data, as well as further information and a copy of the data in accordance with Art. 15 GDPR.

In accordance with Art. 16 GDPR, you have the right to request the completion of the data concerning you or the correction of the incorrect data concerning you.

In accordance with Art. 17 GDPR, you have the right to request that the data in question be deleted immediately, or alternatively, in accordance with Art.

You have the right to request that the data concerning you, which you have provided to us, be received in accordance with Art. 20 GDPR and to request their transmission to other responsible parties.

You have also gem. Art. 77 GDPR the right to lodge a complaint with the competent supervisory authority.

Right of withdrawal

You have the right to give consent in accordance with Revoke Art. 7 Para. 3 GDPR with effect for the future.

Right of withdrawal

You can object to the future processing of your data in accordance with Art. 21 GDPR at any time. The objection can in particular be made against processing for direct marketing purposes.

Cookies & right to objects

“Cookies” are small files that are stored on users’ computers. Different information can be stored within the cookies. A cookie is primarily used to store information about a user (or the device on which the cookie is stored) during or after their visit within an online offer. Temporary cookies, or “session cookies” or “transient cookies”, are cookies that are deleted after a user leaves an online offer and closes his browser. In such a cookie e.g. the content of a shopping cart in an online shop or a login status can be saved. Cookies are referred to as “permanent” or “persistent” and remain saved even after the browser is closed. For example, the login status is saved if the users visit it after several days. Such a cookie can also be used to store the interests of users who are used for range measurement or marketing purposes. A “third-party cookie” refers to cookies that are offered by providers other than the person responsible for operating the online offer (otherwise, if they are only their cookies, we speak of “first-party cookies”).

Temporary and permanent cookies can be used and this is explained in the context of this data protection declaration

If users do not want cookies to be stored on their computer, they are asked to deactivate the corresponding option in the system settings of their browser. Stored cookies can be deleted in the system settings of the browser. The exclusion of cookies can lead to functional restrictions of this online offer.

A general objection to the use of cookies used for online marketing purposes can be found on a large number of services, especially in the case of tracking, via the US website http://www.aboutads.info/choices/ or the EU website http://www.youronlinechoices.com/ be explained. Furthermore, cookies can be saved by switching them off in the browser settings. Please note that not all functions of this online offer can then be used.

Data deletion

The processed data are deleted in accordance with Art. 17 and 18 GDPR or their processing is restricted. Unless expressly stated in this data protection declaration, the stored data will be deleted as soon as it is no longer required for its intended purpose and there are no legal storage obligations to prevent deletion. If the data is not deleted because it is required for other and legally permissible purposes, its processing will be restricted. I.e. the data will be blocked and not processed for other purposes. This applies e.g. for data that must be kept for commercial or tax law reasons.

According to legal requirements in Germany, storage is carried out in particular for 10 years in accordance with §§ 147 Paragraph 1 AO, 257 Paragraph 1 No. 1 and 4, Paragraph 4 HGB (books, records, management reports, accounting documents, trading books, more relevant for taxation Documents, etc.) and 6 years according to § 257 Paragraph 1 No. 2 and 3, Paragraph 4 HGB (commercial letters).

According to legal requirements in Austria, storage is carried out for 7 years in particular in accordance with Section 132 (1) BAO (accounting documents, receipts / invoices, accounts, receipts, business papers, statement of income and expenses, etc.) for 22 years in connection with land and for 10 years for documents in connection with electronically provided services, telecommunication, radio and television services, which are provided to non-entrepreneurs in EU member states and for which the Mini-One-Stop-Shop (MOSS) is used.

Business related processing

  • Contract data (e.g., object of contract, term, customer category)
  • Payment data (e.g. bank details, payment history)

This data from customers, prospects and business partners is also processed for the purpose of providing contractual services, service and customer care, marketing, advertising and market research.

Order processing

The data of customers in the context of the ordering processes in the online shop are processed to enable you to select and order the selected products and services, as well as their payment and delivery, or execution.

The processed data include inventory data, communication data, contract data, payment data and the people affected by the processing include our customers, interested parties and other business partners. Processing is carried out for the purpose of providing contractual services in the context of operating an online shop, billing, delivery and customer services. We use session cookies to store the contents of the shopping cart and permanent cookies to save the login status.

Processing takes place on the basis of Art. 6 Para. 1 lit. b (Execution of order processes) and c (Archiving required by law) GDPR. The information marked as required is required to justify and fulfill the contract. We only disclose the data to third parties within the scope of delivery, payment or within the scope of legal permits and obligations towards legal advisers and authorities. The data will only be processed in third countries if this is necessary to fulfill the contract (e.g. at the customer’s request for delivery or payment).

Users can optionally create a user account, in particular by viewing their orders. As part of the registration, the required mandatory information is communicated to the users. The user accounts are not public and cannot be indexed by search engines. If users have terminated their user account, their data with regard to the user account will be deleted, subject to their retention for commercial or tax law reasons in accordance with Art. 6 Para. 1 lit. c GDPR necessary. Information in the customer account remains until it is deleted with subsequent archiving in the event of a legal obligation. It is the responsibility of the users to back up their data if the termination is successful before the end of the contract.

As part of the registration and renewed registration and use of the online services, the IP address and the time of the respective user action are saved. The storage takes place on the basis of legitimate interests, as well as the user’s protection against misuse and other unauthorized use. This data is not passed on to third parties, unless it is necessary to pursue our claims or there is a legal obligation to do so in accordance with. Art. 6 para. 1 lit. c GDPR.

The deletion takes place after expiry of statutory warranty and comparable obligations, the necessity of storing the data is checked every three years; in the case of statutory archiving obligations, deletion takes place after their expiry (end of commercial law (6 years) and tax law (10 years) retention period).

Contractual performance

The data of the contracting parties and interested parties as well as other clients, customers, clients, clients or contracting parties (uniformly referred to as “contracting parties”) are processed in accordance with Art. 6 Para. 1 lit. b. GDPR processed in order to provide you with the contractual or pre-contractual services. The data processed here, the type, scope and purpose and the necessity of their processing are determined by the underlying contractual relationship.

 

The processed data include the master data of our contractual partners (e.g., names and addresses), contact details (e.g. email addresses and telephone numbers) as well as contract data (e.g., services used, contract content, contractual communication, names of contact persons) and payment data (e.g., Bank details, payment history).

 

Special categories of personal data are generally not processed, unless they are part of commissioned or contractual processing.

 

Data that are necessary for the establishment and fulfillment of the contractual services are processed and indicate the necessity of your information, provided that this is not evident to the contractual partners. Disclosure to external persons or companies only takes place if it is required under a contract. When processing the data provided in the context of an order, the customer’s instructions and legal requirements are applied.

 

As part of the use of the online services, the IP address and the time of the respective user action can be saved. The storage takes place on the basis of legitimate interests, as well as the interests of users in protecting against misuse and other unauthorized use. This data is never passed on to third parties, unless it is used to pursue claims in accordance with. Art. 6 para. 1 lit. f. GDPR required or there is a legal obligation to do so in accordance with. Art. 6 para. 1 lit. c. GDPR.

 

The data will be deleted if the data are no longer required to fulfill contractual or statutory care obligations and to deal with any warranty and comparable obligations, the necessity of storing the data being checked every three years; otherwise, the statutory retention requirements apply.

External payment service providers

External payment service providers are used, through whose platforms users can make payment transactions (e.g., each with a link to the data protection declaration, Paypal), Klarna, Giropay, Visa, Mastercard.

As part of the performance of contracts, the payment service providers are based on Art. 6 Para. 1 lit. b. GDPR used. In addition, external payment service providers based on legitimate interests. Art. 6 para. 1 lit. b. GDPR used to offer users effective and secure payment options.

The data processed by the payment service providers include inventory data, such as the name and address, bank details, such as Account numbers or credit card numbers, passwords, TANs and checksums as well as the contract, sums and recipient-related information. The information is required to complete the transactions. However, the data entered will only be processed and saved by the payment service providers. I.e. No account or credit card-related information is received, only information with confirmation or negative information about the payment. The data may be transmitted by the payment service provider to credit agencies. The purpose of this transmission is to verify identity and creditworthiness.

The terms and conditions and the data protection notices of the respective payment service providers apply to the payment transactions, which can be called up within the respective websites or transaction applications. Reference is also made to these for the purpose of further information and assertion of rights of withdrawal, information and other data subjects.

Administration, financial accounting, organization & administration

Data is processed in the context of administrative tasks as well as the organization of operations, financial accounting and compliance with legal obligations, such as of archiving processed. The same data that is used to provide the contractual services is processed. The processing bases are Art. 6 Para. 1 lit. c. GDPR, Art. 6 Para. 1 lit. f. GDPR. Customers, interested parties, business partners and website visitors are affected by the processing. The purpose and interest in processing lies in administration, financial accounting, office organization, archiving data, i.e. tasks that serve to maintain business activities, perform tasks and provide services. The deletion of the data with regard to contractual services and contractual communication corresponds to the information mentioned in these processing activities.

Data is disclosed or transmitted to the financial administration, consultants such as tax advisors or auditors as well as other fee agencies and payment service providers.

Furthermore, based on the business interests, information about suppliers, organizers and other business partners, e.g. saved for later contact. This mostly company-related data is stored permanently.

Analyses & market research

In order to operate the business economically, to be able to recognize market trends, wishes of the contractual partners and users, the available data on business transactions, contracts, inquiries, etc. are analysed. Inventory data, communication data, contract data, payment data, usage data, metadata are based on Art. 6 Para. 1 lit. f. GDPR processed, whereby the data subjects include contractual partners, interested parties, customers, visitors and users of the online offer.

The analyses are carried out for the purpose of business evaluations, marketing and market research. The profiles of registered users can be provided with information, e.g. for their services used. The analyses serve to increase the user friendliness, the optimization of the offer and the economic efficiency. The analyses serve Karen Bauer alone and are not disclosed externally, unless they are anonymous analyses with summarized values.

If these analyses or profiles are personal, they will be deleted or anonymized upon termination of the user, otherwise after two years from the conclusion of the contract. In addition, the overall business analyses and general trend determinations are created anonymously if possible.

Registration

Users can create a user account. As part of the registration, the required mandatory information is communicated to the users and based on Art. 6 Para. 1 lit. b GDPR processed for the purpose of providing the user account. The processed data include in particular the login information (name, password and an email address). The data entered during registration will be used for the purpose of using the user account and its purpose.

Users can access information that is relevant to their user account, e.g. technical changes, to be informed by email. If users have terminated their user account, their data with regard to the user account will be deleted, subject to a legal retention requirement. It is the responsibility of the users to back up their data if the termination is successful before the end of the contract. We are entitled to irretrievably delete all user data stored during the contract period.

As part of the use of the registration and registration functions and the use of the user account, the IP address and the time of the respective user action are saved. The storage takes place on the basis of legitimate interests, as well as the user’s protection against misuse and other unauthorized use. This data is not passed on to third parties, unless it is necessary to pursue claims or there is a legal obligation to do so in accordance with Art. 6 para. 1 lit. c GDPR. The IP addresses will be anonymized or deleted after 7 days at the latest.

Comments & posts

If users leave comments or other contributions, their IP addresses can be based on our legitimate interests within the meaning of Art. 6 Para. 1 lit. f. GDPR can be stored for 7 days. This is for Karen Bauer’s safety in case someone leaves illegal content in comments and posts (insults, prohibited political propaganda, etc.). In this case, the comment or contribution can be prosecuted, which is why there is interest in the identity of the author.

Furthermore, the reservation based on legitimate interests in accordance with Art. 6 para. 1 lit. f. GDPR to process user information for spam detection.

The data given in the comments and contributions will be stored permanently until the user objects.

Contact

When contacting Karen Bauer (e.g. via contact form, email, telephone or via social media), the user’s details are processed to process the contact request and its processing in accordance with. Art. 6 para. 1 lit. b) GDPR processed. The information provided by users can be stored in a customer relationship management system (“CRM system”) or a comparable request organization.

Requests will be deleted if they are no longer necessary. The necessity is checked every two years; The statutory archiving obligations also apply.

Newsletter

With the following information you will be informed about the content of the newsletter as well as the registration, dispatch and statistical evaluation procedure as well as your right to object. By subscribing to the newsletter, you agree to the receipt and the procedures described.

Content of the newsletter: Newsletters, e-mails and other electronic notifications are only sent with advertising information (hereinafter “newsletter”) with the consent of the recipient or with a legal permission. Insofar as the content of a newsletter is specifically described, it is decisive for the consent of the user. The newsletters also contain information on products and accompanying information (e.g. safety information), offers, promotions and the company.

Double opt-in and logging: The registration for the newsletter takes place in a so-called double opt-in procedure. I.e. After registering, you will receive an email asking you to confirm your registration. This confirmation is necessary so that nobody can register with someone else’s email address. The registrations for the newsletter are logged in order to be able to demonstrate the registration process in accordance with the legal requirements. This includes storing the time of registration and confirmation, as well as the IP address. Changes to your data stored by the shipping service provider are also logged.

Registration data: To register for the newsletter, it is sufficient to provide your email address. Optionally, you will be asked to enter a name in the newsletter for personal address.

The newsletter is sent and the success measurement associated with it is based on the consent of the recipient in accordance with Art. 6 para. 1 lit. a, Art. 7 GDPR in conjunction with Section 107 (2) TKG or, if consent is not required, on the basis of legitimate interests in direct marketing in accordance with Art. 6 para. 1 according to f. GDPR in conjunction Section 107 (2) and 3 TKG.

The logging of the registration process is based on legitimate interests in accordance with Art. 6 para. 1 lit. f GDPR. The interest is directed towards the use of a user-friendly and secure newsletter system, which serves the business interests as well as the expectations of the users and also allows the proof of consent.

Cancellation / Revocation – You can cancel the receipt of the newsletter at any time, i.e. Withdraw your consent. You will find a link to cancel the newsletter at the end of each newsletter. Unsubscribed e-mail addresses can be stored for up to three years on the basis of legitimate interests before being deleted in order to be able to prove a previously given consent. The processing of this data is limited to the purpose of a possible defense against claims. An individual request for cancellation is possible at any time, provided that the previous consent is confirmed.

Mailchimp

The newsletter is sent using the mail service provider “MailChimp”, a newsletter mailing platform of the US provider Rocket Science Group, LLC, 675 Ponce De Leon Ave NE # 5000, Atlanta, GA 30308, USA. You can view the data protection regulations of the shipping service provider here: https://mailchimp.com/legal/privacy/. The Rocket Science Group LLC d / b / a MailChimp is certified under the Privacy Shield Agreement and thus offers a guarantee to comply with the European data protection level (https://www.privacyshield.gov/participant?id=a2zt0000000TO6hAAG&status=Active). The shipping service provider is based on our legitimate interests. Art. 6 para. 1 lit. f GDPR and an order processing contract in accordance with 28 para. 3 sentence 1 GDPR.

The shipping service provider can process the recipient’s data in pseudonymous form, i.e. use without assignment to a user, to optimize or improve their own services, e.g. use for technical optimization of the dispatch and presentation of the newsletter or for statistical purposes. However, the shipping service provider does not use the data of the newsletter recipients to write to them themselves or to pass the data on to third parties.

Success measurement

The newsletters contain a so-called “web beacon”, i.e. a pixel-sized file that is retrieved from the server when the newsletter is opened or, if a shipping service provider is used, from the server. As part of this retrieval, technical information, such as information about the browser and your system, as well as your IP address and time of retrieval, are initially collected.

This information is used to technically improve the services based on the technical data or the target groups and their reading behavior based on their access locations (which can be determined using the IP address) or the access times. The statistical surveys also include determining whether the newsletters are opened, when they are opened and which links are clicked. For technical reasons, this information can be assigned to the individual newsletter recipients. However, it is neither the endeavor nor, if used, that of the shipping service provider to observe individual users. The evaluations serve much more to recognize the reading habits of users and to adapt content to them or to send different contents according to the interests of users.

A separate revocation of the success measurement is unfortunately not possible, in this case the entire newsletter subscription must be canceled.

Hosting & mailing

The hosting services used serve to provide the following services: infrastructure and platform services, computing capacity, storage space and database services, e-mail delivery, security services and technical maintenance services that are used for the purpose of operating this online offer.

Here, or the hosting provider, inventory data, contact data, content data, contract data, usage data, meta and communication data of customers, interested parties and visitors to this online offer based on legitimate interests in the efficient and secure provision of this online offer in accordance with. Art. 6 para. 1 lit. f GDPR in conjunction Art. 28 GDPR (conclusion of order processing contract) processed.

Collection of access data and log files

The hosting provider used, based on legitimate interests within the meaning of Art. 6 Para. 1 lit. f. GDPR data about every access to the server on which this service is located (so-called server log files). The access data include the name of the website accessed, file, date and time of access, amount of data transferred, notification of successful access, browser type and version, the user’s operating system, referrer URL (the previously visited page), IP address and the requesting provider .

For security reasons (e.g. to investigate misuse or fraud), log file information is stored for a maximum of 7 days and then deleted. Data whose further storage is required for evidence purposes are excluded from deletion until the respective incident has been finally clarified.

Google Analytics

Google Analytics, a web analytics service provided by Google LLC (“Google”), is used on the basis of legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offering within the meaning of Art. 6 Para. 1 lit. GDPR). Google uses cookies. The information generated by the cookie about the use of the online offer by the user is usually transmitted to a Google server in the USA and stored there.

Google is certified under the Privacy Shield Agreement and thus offers a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).

Google will use this information in order to evaluate the use of the online offer by the users, to compile reports on the activities within this online offer and to provide Karen Bauer with further services related to the use of this online offer and the internet. Pseudonymous user profiles can be created from the processed data.

Google Analytics is only used with activated IP anonymization. This means that the IP address of the user is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. The full IP address is only transferred to a Google server in the USA and abbreviated there in exceptional cases.

The IP address transmitted by the user’s browser is not merged with other Google data. The users can prevent the storage of cookies by setting their browser software accordingly; Users can also prevent Google from collecting the data generated by the cookie and relating to their use of the online offer and from processing this data by Google by downloading and installing the browser plug-in available under the following link: http: // tools .google.com / dlpage / gaoptout? hl = de.

Further information on the use of data by Google, setting and objection options can be found in Google’s data protection declaration (https://policies.google.com/technologies/ads) and in the settings for the display of advertisements by Google (https: // adssettings.google.com/authenticated).

The personal data of the users will be deleted or anonymized after 14 months.

Universal Analytics

Google Analytics is used in the form of “universal analytics”. “Universal Analytics” refers to a process by Google Analytics in which the user analysis is based on a pseudonymous user ID and a pseudonymous profile of the user is created with information from the use of different devices (so-called “cross-device tracking”) .

Target group formation

Google Analytics is used to display the advertisements placed by Google and its partners’ advertising services only to those users who have shown an interest in the online offer or who have certain characteristics (e.g. interests in certain topics or products based on the websites visited be determined) that are transmitted to Google (so-called “remarketing” or “Google Analytics audiences”). The remarketing audiences are intended to ensure that advertisements correspond to the potential interest of users.

Adwords

The services of Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA are based on legitimate interests (ie interest in the analysis, optimization and economic operation of the online offer within the meaning of Art. 6 Para. 1 lit. GDPR) , (“Google”) used.

Google is certified under the Privacy Shield Agreement and thus offers a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).

The online marketing process Google “AdWords” is used to place advertisements in the Google advertising network (e.g., in search results, in videos, on websites, etc.) so that they are displayed to users who have a presumed interest in the advertisements. This allows ads for and within the online offer to be displayed in a more targeted manner in order to only present users with ads that potentially correspond to their interests. If a user e.g. Displaying advertisements for products in which he was interested in other online offers is referred to as “remarketing”. For these purposes, when you visit this and other websites on which the Google advertising network is active, Google directly executes a code from Google and so-called (re) marketing tags (invisible graphics or code, also as ” Web Beacons ”) in the website. With their help, an individual cookie, i.e. a small file is saved (comparable technologies can be used instead of cookies). This file notes which websites the user has visited, what content he is interested in and which offers the user has clicked on, as well as technical information on the browser and operating system, referring websites, time of visit and other information on the use of the online offer.

Furthermore, an individual “conversion cookie” is received. The information obtained with the help of cookies is used by Google to create conversion statistics. Only the anonymous total number of users who clicked on an ad and were redirected to a page with a conversion tracking tag will be found. However, no information is received with which users can be personally identified.

The data of the users are processed pseudonymously within the Google advertising network. I.e. Google stores and processes e.g. not the user’s name or email address, but processes the relevant cookie-related data within pseudonymous user profiles. I.e. From Google’s perspective, the ads are not managed and displayed for a specifically identified person, but for the cookie holder, regardless of who this cookie holder is. This does not apply if a user has expressly allowed Google to process the data without this pseudonymization. The information collected about the users is transmitted to Google and stored on Google’s servers in the USA.

Further information on the use of data by Google, setting and objection options can be found in Google’s data protection declaration (https://policies.google.com/technologies/ads) and in the settings for the display of advertisements by Google (https: // adssettings.google.com/authenticated).

Doubleclick

The services of Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA are based on legitimate interests (ie interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 Para. 1 lit. GDPR) , (“Google”) used.

Google is certified under the Privacy Shield Agreement and thus offers a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).

The online marketing process Google “Doubleclick” is used to place advertisements in the Google advertising network (e.g., in search results, in videos, on websites, etc.). Double Click is characterized by the fact that ads are displayed in real time based on the presumed interests of the users. This allows ads for and within the online offer to be displayed in a more targeted manner in order to only present users with ads that potentially correspond to their interests. If a user e.g. Displaying advertisements for products in which he was interested in other online offers is referred to as “remarketing”. For these purposes, when our and other websites on which the Google advertising network is active, Google directly executes a code from Google and so-called (re) marketing tags (invisible graphics or code, also as ” Web Beacons ”) in the website. With their help, an individual cookie, i.e. a small file is saved (comparable technologies can be used instead of cookies). This file notes which websites the user has visited, what content he is interested in and which offers the user has clicked on, as well as technical information on the browser and operating system, referring websites, time of visit and other information on the use of the online offer.

The IP address of the users is also recorded, whereby this is shortened within member states of the European Union or in other contracting states of the Agreement on the European Economic Area and only in exceptional cases is it completely transmitted to a Google server in the USA and shortened there. The above-mentioned information can also be linked by Google to such information from other sources. If the user then visits other websites, he can be shown advertisements tailored to him based on his presumed interests based on his user profile.

The data of the users are processed pseudonymously within the Google advertising network. I.e. Google stores and processes e.g. not the user’s name or email address, but processes the relevant cookie-related data within pseudonymous user profiles. I.e. From Google’s perspective, the ads are not managed and displayed for a specifically identified person, but for the cookie holder, regardless of who this cookie holder is. This does not apply if a user has expressly allowed Google to process the data without this pseudonymization. The information collected by Google Marketing Services about users is transmitted to Google and stored on Google’s servers in the United States.

Further information on the use of data by Google, setting and objection options can be found in Google’s data protection declaration (https://policies.google.com/technologies/ads) and in the settings for the display of advertisements by Google (https: // adssettings.google.com/authenticated).

Facebook Pixel & Facebook Conversation

Due to legitimate interests in analysis, optimization and economic operation of the online offer and for these purposes, the so-called “Facebook pixel” of the social network Facebook, which is operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA, or if you are based in the EU, Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland is operated (“Facebook”).

Facebook is certified under the Privacy Shield Agreement and thus offers a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active).

With the help of the Facebook pixel, Facebook is able, on the one hand, to determine the visitors of the online offer as a target group for the display of advertisements (so-called “Facebook ads”). Accordingly, the Facebook pixel is used to display the Facebook ads only to those Facebook users who have also shown an interest in the online offer or who have certain characteristics (e.g. interests in certain topics or products that are determined on the basis of the websites visited ) that are transmitted to Facebook (so-called “Custom Audiences”). The Facebook pixel is intended to ensure that Facebook ads correspond to the potential interest of users and are not a nuisance. With the help of the Facebook pixel, the effectiveness of Facebook advertisements for statistical and market research purposes can also be tracked, in which it is seen whether users were forwarded to the website after clicking on a Facebook advertisement (so-called “conversion”).

The processing of the data by Facebook takes place within the framework of Facebook’s data usage guidelines. Accordingly, general information on the display of Facebook ads in the data usage guidelines of Facebook: https://www.facebook.com/policy.php. Special information and details about the Facebook pixel and how it works can be found in the help section of Facebook: https://www.facebook.com/business/help/651294705016616.

You can object to the recording by the Facebook pixel and the use of your data to display Facebook ads. To set which types of advertisements are displayed to you on Facebook, you can call up the page set up by Facebook and follow the instructions on the settings for usage-based advertising there: https://www.facebook.com/settings?tab=ads. The settings are platform independent, i.e. they are adopted for all devices, such as desktop computers or mobile devices.

You can also use cookies that are used for range measurement and advertising purposes on the deactivation page of the network advertising initiative (http://optout.networkadvertising.org/) and also on the US website (http://www.aboutads.info/ choices) or the European website (http://www.youronlinechoices.com/uk/your-ad-choices/).

Online presence

Online presences are operated within social networks and platforms in order to communicate with the customers, interested parties and users active there and to be able to inform them about services there. When calling up the respective networks and platforms, the terms and conditions and the data processing guidelines of their respective operators apply.

Unless otherwise stated in the data protection declaration, the data of the users provided they communicate within the social networks and platforms, e.g. Write articles on online presences or send messages, processed.

Youtube

Videos from the “YouTube” platform from Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA are integrated. Data protection declaration: https://www.google.com/policies/privacy/, opt-out: https://adssettings.google.com/authenticated.

Google Fonts

Fonts (“Google Fonts”) from Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA are used. Data protection declaration: https://www.google.com/policies/privacy/, opt-out: https://adssettings.google.com/authenticated.

Facebook Social-Plugins

On the basis of legitimate interests (ie interest in the analysis, optimization and economic operation of the online offer within the meaning of Article 6 (1) (f) GDPR), social plugins (“plugins”) from the social network facebook.com are used, which are operated by operated by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland (“Facebook”). The plugins can represent interaction elements or content (eg videos, graphics or text contributions) and can be recognized by one of the Facebook logos (white “f” on a blue tile, the terms “Like”, “Like” or a “thumbs up” sign ) or are marked with the addition “Facebook Social Plugin”. The list and the appearance of the Facebook social plugins can be viewed here: https://developers.facebook.com/docs/plugins/.

Facebook is certified under the Privacy Shield Agreement and thus offers a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active).

When a user calls up a function of this online offer that contains such a plugin, his device establishes a direct connection to the Facebook servers. The content of the plug-in is transmitted from Facebook directly to the user’s device, which integrates it into the online offer. User profiles of the users can be created from the processed data. There is no influence on the scope of the data that Facebook collects with the help of this plugin and therefore informs the user according to the level of knowledge.

By integrating the plugins, Facebook receives the information that a user has called up the corresponding page of the online offer. If the user is logged into Facebook, Facebook can assign the visit to their Facebook account. If users interact with the plugins, for example by pressing the Like button or leaving a comment, the corresponding information is transmitted from your device directly to Facebook and stored there. If a user is not a member of Facebook, there is still the possibility that Facebook will find out and save his IP address. According to Facebook, only an anonymized IP address is saved in Germany.

The purpose and scope of the data collection and the further processing and use of the data by Facebook as well as the related rights and setting options for protecting the privacy of users can be found in Facebook’s data protection information: https://www.facebook.com/about/privacy/ .

If a user is a Facebook member and does not want Facebook to collect data about him via this online offer and link it to his member data stored on Facebook, he must log out of Facebook before using the online offer and delete his cookies. Further settings and contradictions regarding the use of data for advertising purposes are possible within the Facebook profile settings: https://www.facebook.com/settings?tab=ads or via the US website http://www.aboutads.info / choices / or the EU website http://www.youronlinechoices.com/. The settings are platform independent, i.e. they are adopted for all devices, such as desktop computers or mobile devices.

Instagram

Functions and content of the Instagram service, offered by Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA, can be integrated into the online offer. For this, e.g. Contents such as images, videos or texts and buttons belong with which users can share content of this online offer within Instagram. If the users are members of the Instagram platform, Instagram can call up the above. Assign content and functions to the user profiles there. Instagram’s privacy policy: http://instagram.com/about/legal/privacy/.

Pinterest

Functions and content of the Pinterest service offered by Pinterest Inc., 635 High Street, Palo Alto, CA, 94301, USA can be integrated into the online offering. For this, e.g. Contents such as images, videos or texts and buttons belong with which users can share the contents of this online offer within Pinterest. If the users are members of the Pinterest platform, Pinterest can call up the above. Assign content and functions to the user profiles there. Pinterest’s privacy policy: https://about.pinterest.com/de/privacy-policy.